Outcome Capital
Outcome Capital is an investment firm that provides for middle-market growth companies in tech, life science, and healthcare.
Project Services
- Design & Development
- WordPress
Uniquely strategic investment banking.
The two main goals Outcome Capital was trying to achieve were expressing clarity of their offerings and establishing trust. The home page quickly funnels their target audiences to pages that are full of “trust-building” content such as testimonials and transaction tiles. The website is built responsively, ensuring an optimal user experience on every screen size.
Outcome Capital is a specialized investment bank with a global reach, providing middle-market growth companies in the technology and life sciences markets. The firm assists boards and management teams in navigating both the financial and strategic markets and in implementing the best path for success. Outcome Capital’s strength stems from its unique ability to draw on its wide range of operational, strategic and investment experience, its expertise across the value chain, and its broad industry relationships.
Metropolis has proven a most valuable asset for Outcome’s branding and marketing needs, creating a website that effectively speaks to our broad customer base. Over three years post-launch, the Metropolis team continues to be highly responsive to our changing needs, creative and professional. It has been truly a pleasure to work with them.
A flexible, expandable resource system
Resource category links are added dynamically when new categories are created, and scroll you down the page to each category. This type of system is an affordable and effective solution when there aren’t too many resources. It will grow with the client as they add more content.
Enhancing the brand with new design elements
We take a methodical approach when designing and applying new elements to a company’s brand arsenal. In Outcome’s case, they had two separate markets they served, IT and Healthcare. We found that “points and nodes” could represent cellular structure as well as computer networks. You can see this treatment in the home page video, button shapes, and textured backgrounds throughout the site.
The Results
Outcome has a website that is easy to modify when they want to announce new transactions or just add employees.
Awards & Recognition
- Davey Awards – Website Awards
- Summit Creative Awards – Website Award
- Vega – Website Award
- Best CSS – Website Award
- The Communicator – Website Award
- W3 – Website Award
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