Brand Identity
First impressions matter, as well as every touch point after that. Your visual identity needs to be fresh and memorable. It can’t contradict your brand — it should enhance it.
Logo Design
Think of your logo as the greeter at the door — you don’t want just any greeter.
Your logo needs to represent who you are. We consider factors such as where the logo will be used, what it needs to say about your company, and special color considerations. This all comes out of a collaborative discovery process where we discuss your brand, your audiences, and what differentiates you from your competitors. The final logo should work well across print and web, in various sizes.
Complete Visual Identity Systems
Building A Larger Brand Identity System
We’ll help you define a color palette of primary and secondary brand colors that all work together, and select fonts that are fresh and complement each other. We also define a visual style for your icons, illustrations, and even photography that can be reproduced across all of your marketing collateral.
Looking professional isn’t enough.
You need to stand out.
Working with Metropolis.
Visual identity needs come in all forms. You might just need a better pitch deck, or you may be ready for a full brand overhaul. We understand how challenging change can be, and have helped clients transition their brands in both small and large ways.